At 13,951kg, the 50-cow herd that Christoph and Wilhelm Eberhard milk at their meticulously cared for farm in the west German municipality of Kalkar had the highest milk production of all herds in Germany for 2017. This year their average has increased to over 14,000kg which will make it hard to push the Eberhards out of top spot. More interesting than the production of the powerful herd are the reasons for its performance. The vision and viewpoints that Christoph Eberhard represents are as simple as they are logical. And they are relatively successful. It is something worth reading about.