With a current lifetime production of nearly 40,000 kg/88,000 lb for all cows on the farm and a total of 72 cows that have surpassed the milestone of 100,000 kg/220,000 lb, Goldene Aue in Germany can rightly be considered the cradle of longevity. Strong cow families and focused sire selection turn out to lay at the foundations of this. With an emphasis on conformation when making selections.