For years, live streaming and online bidding have been standard practice for auctions worldwide. The current Coronavirus pandemic has made the trend even more popular. And the experiences have largely been positive. A well-known online service provider that made its name in horse and real estate has now entered the cattle market with the new company “farmersbid.com.” The special thing about this online platform is not only the quality of the real-time bidding and streaming, but also the possibility for private breeders to have an attractive marketing alternative.